Rubis’ corporate culture is based on 3 principles:
- unleash initiative. It is no longer sufficient simply to manage or administer a company. A Manager must first and foremost be an entrepreneur, in addition to being an astute, judicious and effective administrator. It is by taking new initiatives that one can manage change, because one becomes a key player in that change;
- establish an ability to respond swiftly to any new event liable to affect business by means of a flexible, responsive and decentralized organization;
- fit into the social and economic fabric by adopting responsible and supportive behavior, by explaining the Group’s activities and making sure they are accepted, and by promoting the vitality of local areas.